We've Rebranded to The Unicorn Marketer! New Name, Same Great Content ✨

Book a Free Discovery Call

5 Viral Video Ideas That Will Hook Your Audience in 2025

2025 video trends video formats viral video Dec 02, 2024

Marketing can feel like a full-time job, can’t it? And not even the fun, creative part of marketing that you signed up for, but the grind of constantly coming up with fresh content ideas that engage your audience. I get it—it’s exhausting.

That’s why I’m here to help. Save this post, share it with a friend, and bookmark it because it’s a keeper! These ideas are designed to save you time and effort while delivering high-impact results.

Let’s dive into five video ideas that will only take you a few minutes to film. These aren’t your typical “film some B-roll and slap some text on it” suggestions. These are specific, strategic, and designed to keep your viewers glued to the screen.


1. Show a Random Person How Talented You Are

This idea is not for the faint of heart (introverts, I see you shrinking back), but trust me—this is a POWERFUL content strategy.

Here’s how it works: capture a moment where you showcase your expertise in a real-life setting.

For example:

  • If you’re a golf instructor, head to the driving range and film yourself helping someone improve their swing.
  • Sweeten the deal: “Let me caddy for you, and if your score doesn’t improve, I’ll buy you a beer!”

The key is to film their reaction when they see how effective your advice is. Authentic reactions are gold for engagement.


2. Give Advice (and Raise the Stakes)

If you’re not quite ready for public displays of brilliance, this one’s for you.

Pick a specific, actionable tip your audience can try immediately. Then bet on yourself.

For example:

  • A mental health expert could share a sentence to say during an argument that immediately diffuses tension.
  • Then raise the stakes: “If this doesn’t work for you, email me, and I’ll send you a free resource.”

This format builds trust and showcases your confidence in your expertise.


3. Disagree with an Expert

This one’s spicy. Use a big name in your industry as a hook to grab attention.

Find a popular video or post from an industry leader, then stitch or respond to it, explaining why you disagree (respectfully, of course).

For example:

  • “Here’s why I think [Big Expert] is wrong about [specific topic].”
  • Label your video “stitch incoming” to create intrigue and draw viewers in.

The combination of a recognizable name and a bold take can skyrocket engagement.


4. Give Your Take on the News

Tap into trending topics to make your content timely and relevant.

Choose a recent event and connect it to your industry. Don’t worry—this doesn’t have to be political or controversial.

For example:

  • If you’re a PR professional, analyze how a public figure handled a recent crisis.
  • “From a PR perspective, here’s how [Event] was managed brilliantly (or poorly) and what we can learn from it.”

This approach makes your content feel current and insightful.


5. Talk About Yesterday’s Problem

Sometimes the best content comes from everyday struggles. Take a small problem you faced and relate it to your audience.

For example:

  • Let’s say you got injured before a volleyball tournament. The lesson? “Shit happen in life, and sometimes you just have to power through.”
  • Relate it back to your audience: “Here’s how to roll with unexpected challenges in your business.”

By sharing relatable moments, you create a connection with your audience while showing how you handle adversity.


Ready to Take It Up a Notch?

These five ideas are quick to execute and proven to increase engagement and average watch time. But imagine what we could create if we spent an entire day together! From brainstorming content ideas to filming and editing, we could build a library of high-performing videos that elevate your brand and keep your audience coming back for more.

Ready to make it happen? Let’s talk about your 2025 content strategy and make this your best marketing year yet.Book a call today so we can get your business ready for 2025 strategies> BOOK A CALL